How do you build a functional CRM that generate more sales?

What are the key elements to a functional CRM that helps sales?

Do you hate your existing CRM?

How do you fix a crappy CRM?

If you answer yes to any of these questions, I have a treat for you.

Introduction

Many businesses use a Customer Relationship Management system (CRM). The increase adoption of CRM is because it is getting cheaper and easier to use.

Most sales team hates maintaining their CRM. Many businesses have difficulty enjoying the full benefit of it. Most startups entrepreneurs I met do not even have one.

There are many reasons why your CRM does not work well. How do we fix this misalignment and ensure it is useful to generate more sales?

These are the key elements to consider when building, maintaining or repairing a CRM.